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Logo Branding
FLEXFIT is a concrete company that uses recycled material as opposed to using tradition concrete. This logo displays an all-caps name to give a more structured and stable look. The logo also displays curvature around the outside that hints at a revolving and recycled style of design to express their use of the recycled material.
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Rudie's is a record store where you can find many different styles of music ranging from EDM, House, Reggae, R&B, and Country. When developing this logo, I did not want to create a logo that is directed towards one specific genre. With this design, it is simple and versatile to fit with any kind of style that really hones in on just being a place that sells records. The banner hints more towards an older retro look but very modernistic when it comes to the overall design.
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ReFuse is an athletic company that bases their look and feel off of energy and persistence. Their fun wordplay pushed me to design something a little bit more out of the box. I took the concepts of a cliche barbell and rotated the weights to a horizontal position. This then inspired the design of an electrical fuse. combining the two concepts lead me to this design.
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Company Branding
For this project, we were to completely brand a coffee company called "Gustav's." We were given the history of the business and their direction for the company. Using the same banner idea from "Rudie's," I wanted to use the banner to reference to the company's heritage. The owner of the business was named Gustav. It has been handed down from generation to generation. Given that this is the third generation for the company to be passed on to, I wanted to really brand that and give an importance to the Roman numeral III within the design. For this project we experimented with the use of style guides and how style guides are used to pitch an idea to a client.